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<feed xmlns="http://www.w3.org/2005/Atom"><title>NeuClips Journal</title><subtitle>What we know about audiences.</subtitle><link href="https://neuclips.com/journal/"/><link rel="self" href="https://neuclips.com/journal/feed.xml"/><id>https://neuclips.com/journal/</id><updated>2026-10-11T12:00:00Z</updated><author><name>NeuClips</name></author>
<entry><title>Daily viewing nearly tripled in five days.</title><link href="https://neuclips.com/journal/network-week/"/><id>https://neuclips.com/journal/network-week/</id><updated>2026-10-11T12:00:00Z</updated><summary>Early October, across every channel we run. What moved, who was watching, and what it says about compounding reach.</summary><category term="Case study"/></entry>
<entry><title>Sport</title><link href="https://neuclips.com/industries/sport/"/><id>https://neuclips.com/industries/sport/</id><updated>2026-10-11T12:00:00Z</updated><summary>The sport audience on short video is adults, not teenagers, and it watches from several continents at once.</summary><category term="Industry"/></entry>
<entry><title>Your audience is mostly strangers.</title><link href="https://neuclips.com/journal/strangers/"/><id>https://neuclips.com/journal/strangers/</id><updated>2026-10-11T12:00:00Z</updated><summary>On the channels we run, almost everyone watching has never followed the account that made the video. That changes what a following is for.</summary><category term="Essay"/></entry>
<entry><title>Who is really watching.</title><link href="https://neuclips.com/journal/who-is-watching/"/><id>https://neuclips.com/journal/who-is-watching/</id><updated>2026-10-11T12:00:00Z</updated><summary>Across the markets we work in, the people watching are rarely the people a brief describes. Four corrections, from our own audiences.</summary><category term="Market read"/></entry>
<entry><title>Four new markets in one week.</title><link href="https://neuclips.com/journal/four-markets/"/><id>https://neuclips.com/journal/four-markets/</id><updated>2026-10-11T12:00:00Z</updated><summary>On 6 October we opened channels in wellness, gaming, home care and restoration. Within days, each audience had told us who it was.</summary><category term="Market read"/></entry>
<entry><title>From zero to nearly half a million in sport.</title><link href="https://neuclips.com/journal/sport/"/><id>https://neuclips.com/journal/sport/</id><updated>2026-10-11T12:00:00Z</updated><summary>A sport channel opened in July, with no followers and no advertising. Under three months later it had nearly half a million views, most of them from adults aged twenty-five to forty-four.</summary><category term="Case study"/></entry>
<entry><title>Attention is counted in hours.</title><link href="https://neuclips.com/journal/hours/"/><id>https://neuclips.com/journal/hours/</id><updated>2026-10-11T12:00:00Z</updated><summary>Most media is sold by the glance. What a name actually needs is time in someone&#x27;s head, and that time can be counted.</summary><category term="Essay"/></entry>
<entry><title>Fishing and the outdoors</title><link href="https://neuclips.com/industries/fishing/"/><id>https://neuclips.com/industries/fishing/</id><updated>2026-10-11T12:00:00Z</updated><summary>A patient audience of American men, watching longer than most, and often on the biggest screen in the house.</summary><category term="Industry"/></entry>
<entry><title>More than a quarter of a million in fishing.</title><link href="https://neuclips.com/journal/fishing/"/><id>https://neuclips.com/journal/fishing/</id><updated>2026-10-11T12:00:00Z</updated><summary>A fishing channel opened in mid-August had more than a quarter of a million views eight weeks later. Its audience is mostly American men, and one in seven of them watch on the biggest screen in the house.</summary><category term="Case study"/></entry>
<entry><title>What stays when the budget stops.</title><link href="https://neuclips.com/journal/after-the-budget/"/><id>https://neuclips.com/journal/after-the-budget/</id><updated>2026-10-11T12:00:00Z</updated><summary>Paid attention ends the day the money does. An audience that came on its own keeps coming.</summary><category term="Essay"/></entry>
<entry><title>Family and parenting</title><link href="https://neuclips.com/industries/family/"/><id>https://neuclips.com/industries/family/</id><updated>2026-10-11T12:00:00Z</updated><summary>Family video is watched mostly by women, and by a generation older than most briefs imagine. It is also the warmest audience we work with.</summary><category term="Industry"/></entry>
<entry><title>Your name is what others say.</title><link href="https://neuclips.com/journal/mentions/"/><id>https://neuclips.com/journal/mentions/</id><updated>2026-10-11T12:00:00Z</updated><summary>Search and the answer engines do not take your word for who you are. They count who mentions you, and where.</summary><category term="Essay"/></entry>
<entry><title>Fashion</title><link href="https://neuclips.com/industries/fashion/"/><id>https://neuclips.com/industries/fashion/</id><updated>2026-10-11T12:00:00Z</updated><summary>The fashion audience is mostly women under thirty-five, spread across the world, and it watches to the end.</summary><category term="Industry"/></entry>
<entry><title>The family audience is older than you think.</title><link href="https://neuclips.com/journal/family/"/><id>https://neuclips.com/journal/family/</id><updated>2026-10-11T12:00:00Z</updated><summary>A family channel reached a third of a million views in eleven weeks. Two-thirds of its viewers are women, and one in six is over sixty-five.</summary><category term="Case study"/></entry>
<entry><title>Gaming and tech</title><link href="https://neuclips.com/industries/gaming/"/><id>https://neuclips.com/industries/gaming/</id><updated>2026-10-11T12:00:00Z</updated><summary>Two audiences share this market: teenagers, and men in their late twenties and early thirties. Both arrive from everywhere at once.</summary><category term="Industry"/></entry>
<entry><title>Wellness and self-improvement</title><link href="https://neuclips.com/industries/wellness/"/><id>https://neuclips.com/industries/wellness/</id><updated>2026-10-11T12:00:00Z</updated><summary>An audience with a question. More of it arrives by searching than in any other market we run, and most of it is under forty-five.</summary><category term="Industry"/></entry>
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