JournalFor PR firms
When they search for your client, what comes back?
Three reads for PR firms: how names are now decided, where the new audience is, and what reach looks like when it compounds.
- OneYour name is what others say.The engines count who mentions a name, and where.
- TwoYour audience is mostly strangers.Why followers no longer decide who sees a story.
- ThreeDaily viewing nearly tripled in five days.Daily viewing nearly tripled in five days, with no advertising.
- FourAttention is counted in hours.Why hours watched say more than impressions.