The audience, market by market.

Each page below describes the people watching our channels in one market, and what that means for a brand, a PR firm, an agency, a creator or a public figure working in it. New markets are added as we open them.

1. IndustrySportThe sport audience on short video is adults, not teenagers, and it watches from several continents at once.
2. IndustryFishing and the outdoorsA patient audience of American men, watching longer than most, and often on the biggest screen in the house.
3. IndustryFamily and parentingFamily video is watched mostly by women, and by a generation older than most briefs imagine. It is also the warmest audience we work with.
4. IndustryFashionThe fashion audience is mostly women under thirty-five, spread across the world, and it watches to the end.
5. IndustryGaming and techTwo audiences share this market: teenagers, and men in their late twenties and early thirties. Both arrive from everywhere at once.
6. IndustryWellness and self-improvementAn audience with a question. More of it arrives by searching than in any other market we run, and most of it is under forty-five.