IndustriesIndustryOne-minute read
Fashion
The fashion audience is mostly women under thirty-five, spread across the world, and it watches to the end.
For brands, PR firms, public figures, creators, marketing agencies
We have run fashion channels since August. The audience they found is one of the most attentive we work with.
- 13–174%
- 18–2425%
- 25–3444%
- 35–4415%
- 45–544%
- 55–643%
- 65+6%
- 75%
- women
- 25%
- men
- 26%
- in India, the largest single country
What we know about this audience
It finishes what it starts. On our front-row fashion channel, viewers watch nearly nine in ten of each video, the highest of any channel we run.
It is young and female. Three-quarters of viewers are women, and nearly seven in ten are between eighteen and thirty-four.
It is global. The largest country is India, ahead of Germany and the United States. On our second fashion channel, Germany leads. Fashion crosses borders more easily than almost any subject we work in.
What it means for you
- BrandsA fashion audience that watches to the end, across the markets a brand wants to grow in.
- PR firmsA designer's or a house's name said through the moments fashion audiences already follow.
- Public figuresThe looks people talk about, carried to an audience that watches them closely.
- CreatorsMore channels around your style coverage, carried further than one account can.
- Marketing agenciesA global fashion audience, ready for a client's season.
More to read
- Market readWho is really watching.Across the markets we work in, the people watching are rarely the people a brief describes. Four corrections, from our own audiences.
- Case studyDaily viewing nearly tripled in five days.Early October, across every channel we run. What moved, who was watching, and what it says about compounding reach.
- EssayAttention is counted in hours.Most media is sold by the glance. What a name actually needs is time in someone's head, and that time can be counted.