JournalFor brands
When the budget stops, does the audience?
Four reads for brands: what stays when the advertising stops, who is really watching, and two audiences built from nothing.
- OneWhat stays when the budget stops.Why an audience of your own outlasts paid reach.
- TwoWho is really watching.Four places where the real audience differs from the brief.
- ThreeMore than a quarter of a million in fishing.A buyer audience, built in eight weeks, watching from the couch.
- FourFrom zero to nearly half a million in sport.Nearly half a million views in sport, most of them from adults aged twenty-five to forty-four.