Wellness and self-improvement

We work in wellness through two kinds of channel: body care, and the discipline and mindset videos that young men watch to change their habits.

1. 13–174%
2. 18–249%
3. 25–3467%
4. 35–4420%
5. 45–541%
6. 55–640%
7. 65+0%

5%

women

95%

men

32%

in Germany, the largest single country

What we know about this audience

It comes looking. On our body-care channel, one in eight viewers arrived by searching for the subject, more than four times the rate across our channels. Few audiences ask so directly.

It is young adult and male. On our self-improvement channel, two-thirds of viewers are between twenty-five and thirty-four, and more than nine in ten are men.

It is international. The largest country for self-improvement is Germany, ahead of the United States and Canada.

What we have built here

Our body-care channel opened on 6 October, one of four new markets that week. Read what the first week showed.

What it means for you

• BrandsFitness, recovery and health brands in front of people already searching for answers.
• Public figuresA coach's, doctor's or author's name said where people come looking for help.
• CreatorsMore channels around your wellness work, found by people who search for it.
• PR firmsA health story said consistently, where the questions are asked.
• Marketing agenciesA wellness audience opened in days, ready for a client's launch.