Family and parenting

Our family channel reached a third of a million views in eleven weeks, and people have spent more than 1,200 hours watching it.

1. 13–174%
2. 18–247%
3. 25–3425%
4. 35–4421%
5. 45–5413%
6. 55–6413%
7. 65+18%

67%

women

33%

men

42%

in the United States, the largest single country

8%

on a living-room screen

What we know about this audience

It is mostly women. Two-thirds of viewers are women.

It spans generations. More than four in ten viewers are over forty-five, and one in six is over sixty-five. In the United States, 64%¹ of adults over sixty-five now use YouTube.

It responds. Viewers like family videos more than 1.5 times as often as the rest of our channels. The mood is warm before a brand arrives.

What we have built here

A family channel opened in late July reached a third of a million views in eleven weeks. Read the case study.

What it means for you

• BrandsBaby, toy and household brands in front of parents and the family around them, in a warm moment.
• CreatorsA wider, older audience than the one family creators are usually told to write for.
• Marketing agenciesA family audience ready for a client's launch, with a record behind it.
• PR firmsA family brand's name said where parents and grandparents already watch.
• Public figuresA presence among family audiences, in a tone that suits them.