Fishing and the outdoors

Fishing is one of the steadiest audiences we work with. Our fishing channel passed more than a quarter of a million views in eight weeks, and people have spent more than 1,100 hours watching it.

1. 13–1717%
2. 18–249%
3. 25–3430%
4. 35–4424%
5. 45–5412%
6. 55–645%
7. 65+2%

11%

women

89%

men

44%

in the United States, the largest single country

14%

on a living-room screen

What we know about this audience

It sits down to watch. One in seven viewers watch on a living-room screen, more than 1.5 times the rate across our channels. Fishing is a lean-back habit, not a scroll.

It stays. Viewers watch 65% of each video on average.

It is the buyer. Nearly nine in ten viewers are men, more than half are between twenty-five and forty-four, and more than four in ten are in the United States.

What we have built here

A fishing channel opened in mid-August reached more than a quarter of a million views in eight weeks. Read the case study.

What it means for you

• BrandsGear, apparel and boats in front of the people who buy them, on the screen they sit down at.
• Marketing agenciesAn outdoor audience opened in weeks, ready for a client's season.
• PR firmsA brand's name inside the videos this audience already watches to the end.
• CreatorsMore channels around your fishing, carrying your work further.
• Public figuresAn angler's or guide's name said where the audience already gathers.