IndustriesIndustryOne-minute read
Sport
The sport audience on short video is adults, not teenagers, and it watches from several continents at once.
For brands, marketing agencies, creators, PR firms, public figures
Sport is the market where we have the deepest record. Our channels in it have passed more than half a million views, and people have spent more than 2,000 hours watching them.
- 13–176%
- 18–2412%
- 25–3437%
- 35–4425%
- 45–5411%
- 55–646%
- 65+4%
- 19%
- women
- 81%
- men
- 26%
- in the United States, the largest single country
- 8%
- on a living-room screen
What we know about this audience
It is grown-up. Six in ten viewers are between twenty-five and forty-four. Teenagers are fewer than one in fifteen. These are adults who buy their own kit, subscriptions and tickets.
It is international. The largest country, the United States, holds only a quarter of the viewing. Germany, India and Japan follow. A sport video travels further than almost anything else we make.
It watches the play. Viewers stay for more than 60% of every video on average. Sport is watched, not skimmed.
What we have built here
A sport channel we opened in July reached nearly half a million views in under three months, with no advertising. Read the case study.
What it means for you
- BrandsAn adult sport audience, already watching, ready for a product or a launch.
- Marketing agenciesA market opened in months, with a record to show the client.
- PR firmsA sport story said across many channels at once, on the dates that matter.
- CreatorsProof that a new sport channel can grow without a following to start from.
- Public figuresAn athlete's name said where sport fans already watch, every day.
More to read
- Case studyDaily viewing nearly tripled in five days.Early October, across every channel we run. What moved, who was watching, and what it says about compounding reach.
- EssayYour audience is mostly strangers.On the channels we run, almost everyone watching has never followed the account that made the video. That changes what a following is for.
- EssayAttention is counted in hours.Most media is sold by the glance. What a name actually needs is time in someone's head, and that time can be counted.